This campaign aimed to build brand awareness in Connecticut and drive traffic to our new Farmington store. The concept: if both the UConn Huskies men’s and women’s teams made the national finals, all furniture purchased during the promotional period would be free.

​

I concepted and produced a 15-second commercial as part of the larger campaign, working directly with NCAA talent and directing athletes on set. Alongside this, we executed a separate photoshoot on a white backdrop (while the court was used for filming), then composited the athletes into a basketball court environment through extensive Photoshop work.

​

I also contributed to supporting website collateral to ensure a consistent digital experience.

​

​

​