I worked with Renzo Gracie Rhode Island, a Brazilian Jiu-Jitsu academy with a deep-rooted history in the sport, to develop both their digital presence and custom apparel.
I designed and built a fully custom website using original photography, creating a clean, modern platform that showcases the school, its culture, and its training environment. The site was designed with a strong focus on user experience and conversion, serving as a key tool for attracting and onboarding new students.
Alongside the website, I designed two complete no-gi uniform sets, consisting of long sleeve rash guards and fight shorts. The apparel features bold graphics, created to stand out and appeal to a modern audience within the sport.
I led the entire apparel process from concept through production developing original designs, preparing production ready files, sourcing an overseas manufacturer, and managing sampling, revisions, and quality control to ensure consistency and final product quality.
This project brought together web design, photography, apparel design, and production management into a cohesive body of work.