Loft Living was a multi-channel marketing campaign created to launch a new furniture collection at Jordan’s Furniture. Working alongside the Art Director, I helped develop the campaign concept, AI-assisted storyboards, and the overall visual direction, while also creating the campaign branding including the tagline, logo lockups, and photo-editing direction.

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To bring the “loft” concept to life, I built a custom brick wall set piece and helped shape the environment through post-production to evoke a downtown Boston loft aesthetic. The campaign rolled out across four 15-second commercial spots, a redesigned website experience with homepage video and landing page, in-store digital signage, and additional supporting marketing assets.

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